This label has been created by the dutch designer Ellen Willink. She has been developing eco fashion for years in her studio in Den Bosch (The Netherlands). Her designs are partially produced in social entreprises, and her studio gives people with poor job prospects, the opportunity to acquire work experience.

All the products are sustainable and produced from used promotional materials. Ellen´s vision is to convert promotional banners to products that can be used every day. Each product is unique and has its own look and feel. Ellen´s products are meant to last. She is not trying to follow the fashion trends, but creates unique designs for independent minds. The products are for anyone who loves special fair clothing and its colourful and creative designs.